The first and most important step in lead generation is to find out the target audience to become successful. Identify the right audience to reach out to the relevant lead and sell the product. So make sure to conduct appropriate research to know the customers closely like who they are, what they like or dislike, what about their income, lifestyle, and personality, etc. the information you get is useful while creating the marketing plan, and other strategies. The same process goes in the area of medical Lead Generation . Do you agree with the discussion?